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1) Do not view customers simply as a way to make money– they will not stay. Give them compelling reasons to return– it’s all about the experience. Loyalty is not built by discounts.

2) Do not view employees as a place to save money– they will not stay. Reward them well with money, self fulfillment, and a sense of belonging. Empower them to enrich the experiences of your customer.

3) Do not view equipment as a way to save money– it will not last. Your customers may not be pleased. Your employees will not be happy. Eventually you will not be happy. Spend time and money on understanding how to use your equipment effectively.